As Hollywood filmmaking gets more paint-by-numbers, movie posters follow suit by getting more uniform and sterile. The one-sheets that you'll see at your local multiplex probably don't really engage you that often -- they may briefly capture your attention (as they are designed to do), but they don't often leave any lasting impression. It's rare to find a movie poster that actually makes you optimistic for what a film can be - the best posters must of course get your attention, but they also inspire you to imagine the possibilities of that film.
This is one of my favorite books related to movies and art, and I highly recommend it for anyone interested in either discipline.
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*Republished from partner site MovieArtBook.com